Ohio University’s College of Business has always been known for equipping students with real-world skills, but in their efforts to continue to take student learning to another level, the university has embedded DISC Behavioural Profiling across its undergraduate business programs impacting thousands of students every year through a partnership with Team8 People.
How It Started
The journey began in 2022 with Dr. Jim Strode, Associate Dean of Undergraduate Programs in the College of Business, who also teaches the Leadership class in the world-renowned Master of Sport Administration (MSA) Program. Wanting students to understand themselves before leading others, he integrated Athlete Assessments’ Sports ManagerDISC Profile into the program, and the results were immediate and powerful.
As Dr. Strode explains:
“I think it’s critically important that students start by understanding themselves. When you look at any dimension of leadership, if you don’t understand yourself first and foremost, it is pretty tough to lead other people.”
From there, what started in one graduate sport program quickly expanded into using the Team8 DISC Profiles across all years of the university’s undergraduate business courses, internships, and even international consulting experiences to build upon the student’s learning and application over time, and maximising the value of the profile.
Hear From The People Leading The Program
The Results
Today, every business student at Ohio University completes their DISC Profile in their first year and continues applying it across four years of coursework. Faculty and staff are also engaged, ensuring students receive consistent, meaningful application of the tool in one-on-one career advising, project-based learning, internships, and working programs.
The integration is now recognized as one of the most comprehensive uses of DISC in higher education globally, and it’s only just getting started.
Download the Full Case Study!
See the step-by-step approach Ohio University used to transform undergraduate education, and take inspiration for your own institution. Download the full case study below to explore the complete journey and see how Team8 People supported the College of Business in developing tailored resources to ensure students get the most out of the program.
Whether you are teaching in business studies or other disciplines, find out more about our Academic Program and the scalable and customisable potential.




